The past few weeks I’ve been awash in keywords as I’ve been working on the second edition of a best-selling book on that very topic: The Best Keywords for Resumes, Letters, and Interviews When Wendy Enelow (my frequent writing partner) wrote the first edition of the book, keywords were an emerging concept. More than a …
Happy new year! If you’re in job-search mode, here are a few tips to jump-start your efforts in this new season. Get prepared before you leap into action. Even Superman took time to change into his superhero clothes. If you leap before you’re fully prepared, you may crash and burn rather than soaring to success. …
I couldn’t have said it better myself: “… two things have to happen in every form of marketing communication and sales interaction. “First, the information has to be targeted to the likely/intended reader. It has to address that person’s concerns, answer their probable questions, and overcome their potential objections. It has to ‘speak to’ things …
It’s tough looking for a job – often competitive, dehumanizing, frustrating, and puzzling. The process can make jobseekers doubt their self-worth, question their career choices, and try desperately to be everything the employer is looking for. The result often is TMI – too much information: Resumes that are densely packed full of job details, on the …
A reader sent me this query privately: “I was just laid off from an advertising agency when the agency lost our largest client (30% of billings) when the client merged with another company. My former client as well as employer have said they would serve as references for me. My question is – Should I …