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Niche Your Way to Success

Are you afraid to specialize? Afraid that by stating your specific interests and expertise you’ll limit your opportunities?

Interestingly, the opposite is true. By trying to appeal to all interests, you appeal strongly to none. After all, employers want to hire people who are experts! If you were hiring for a very specific need, which candidate would you choose?

  • CFO for any size company, public or private
  • CFO with experience in public-company M&A and a background in technology start-ups
  • Sales & Marketing Executive – multiple marketing channels, diverse products and services
  • Sales & Marketing Executive – expert in building brands and creating demand for luxury consumer goods

It’s true that by defining your niche you won’t appeal to everybody. But… do you really want to? Wouldn’t you rather do what you love and work where your expertise is valued?

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