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Be a Specialist, not a Generalist

Kathy Simmons over at Netshare has an insightful post about the importance of “niche networking” in your job search. I love the analogy to the “Long Tail“concept… how, in our increasingly individualized society, people are looking for “one thing” (not “anything”) and can easily find it.

Just as you should use niche networking, be sure you are “niching” your career goal. Know precisely what you do best, where you can bring the most value, and the environment in which you can excel. Then, target your search toward those opportunities – and don’t settle for less! There is a perfect (or near perfect) fit for everyone, but only by clearly establishing those all important fit factors ahead of time will you be able to (a) look for it and (b) know it when you find it.

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