Poets, playwrights, and especially songwriters do it every day: convey meaning and stir emotion in just a few words. Some of my favorite examples: A Moon for the Misbegotten With just those 5 words – simply the title of a play – Eugene O’Neill makes me think about sad-sack misfortunates reaching for a dream. Show …
I couldn’t have said it better myself: “… two things have to happen in every form of marketing communication and sales interaction. “First, the information has to be targeted to the likely/intended reader. It has to address that person’s concerns, answer their probable questions, and overcome their potential objections. It has to ‘speak to’ things …
I was working on the New York Times crossword puzzle—the super-tough Saturday edition!—and came across this clue: Job-hunter’s aid Naturally my first thought was “resume” but it was 2 letters short. I kept working that northeast corner of the puzzle until the answer became obvious. Job-hunter’s aid: LinkedIn Wow! I am impressed that LinkedIn has …
I love to read. I am a voracious consumer of fiction, nonfiction, newspapers, magazines, blogs, articles, cookbooks, the backs of cereal boxes … you get the picture. So when I get bored reading a resume, I can only imagine what it’s like for people who don’t love to read! What makes for a boring resume? …
Near my home, two gas stations sit side by side. Always, one has higher prices than the other – as much as 30 or 40 cents per gallon. So you’d think customers would be flocking to the low-priced option, wouldn’t you? After all, gas is a commodity and most of us grouse about how much …
Contrary to widely held opinion, the holidays are actually an excellent time to advance your job search. Why? Social activities ramp up, expanding your opportunities to network. Some hiring managers want to fill jobs before the end of the fiscal year in December. Many job seekers assume nothing is happening and slow down their activity …